ShopLikeNana Encourages Sustainability By Your Grandparent’s Closet

Just like the satisfaction of thrifting, you under no circumstances know what hidden gems are lurking in your favourite senior citizen’s bureau. It could possibly be a useful bonding expertise asking your grandparent the historic earlier of their favourite closet staples. For our Not so Quick Vogue Week promoting and advertising and marketing advertising and marketing marketing campaign, Inexperienced Factors highlights Black Public Media’s social media promoting and advertising and marketing advertising and marketing marketing campaign #ShopLikeNana, together with how one can take part.

In response to a press launch concerning the issue, Black Public Media, in partnership with Paramount Plus, presents #ShopLikeNana: the third iteration of BE HEARD, a social media promoting and advertising and marketing advertising and marketing marketing campaign primarily specializing in components dealing with Black communities.

The intention of #ShopLikeNana is to carry consideration to dressing sustainably as not solely a method of saving the ambiance, however to “have a good time time-honored culturally resonate sustainability practices.”

#ShopLikeNana was conceived by Emmy-winning director Sophia Clark and Producer Inuka Bacote-Capiga. The video “UNRAVELED: An Unserious Essential Half” stars comic Katrina Davis as a data reporter delivering viewers the true scoop on quick sample, together with its monumental human and environmental prices.

You do not should be an environmental expert to take part in #ShopLikeNana. Whereas Black Public Media has chosen three “eco-stylers” to data the price in highlighting how they retailer their favourite grandparents’ closets, you most likely can contribute by posting your specific particular person expertise searching for in your grandparent’s closet.

Whereas initially launched all by way of New York Vogue Week in September 2024, #ShopLikeNana will proceed all through September, per Black Public Media’s weekly dispatch. Sean A. Watkins, proprietor of the consulting and cultural media firm Agency of Pleasure, is the #ShopLikeNana reporter, and you might catch Watkins in movement footage posted all by way of Black Public Media’s social media pages all through the month.

So the next time you are feeling the urge to be artistic alongside collectively together with your garments, strive searching for in your grandparent’s wardrobe in its place. Be mindful to make the most of the social media hashtag #ShopLikeNana to level off the methods you might be reinventing your grandparent’s sample — or recreating their favourite look!